Blog
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How ChatGPT Helped Me Go from Chaos to Clarity
I wasn’t looking for an ADHD diagnosis for myself. I was trying to understand my daughter. After she was diagnosed, I started doing what many parents do: researching. I wanted…
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5 Things Every Business Owner Should Inventory Before Spending Money on Marketing
One of the biggest mistakes I see business owners make is jumping straight into marketing without first evaluating the foundation of their brand. They invest in social media, advertising, SEO,…
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Million Dollar Branding Lessons: How Taco Bell’s Decades Menu is a Masterclass in Nostalgia Marketing
Is anyone else as excited as I am that Taco Bell has finally come to its senses and is bringing back the Meximelt and Tostada?!?! Sorry to say, but it’s…
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Million Dollar Branding Lessons from Sara Blakely
Can we just take a moment to pay tribute to the Queen of Innovation, The Ultimate Girl Boss, the GOAT? I want to share how she built a billion-dollar empire…
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Why Your Business Needs a Marketing Strategy for Growth
If you’re like many women entrepreneurs, your business may have grown through word of mouth, referrals, and hard work. But now that you’re ready to hit the next level, you…
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7 Reasons Your Business May Not Be Scaling
You’ve put in the work, built your business from the ground up, and seen some success. But now, you’re finding it difficult to push through to that next level—the 7-figure…
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Million Dollar Branding Lessons from Buc-ee’s
When it comes to creating a standout brand, few businesses have done it as uniquely and effectively as Buc-ee’s. What started as a small, local gas station in Texas has…
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Dream Crazier and Build a Brand that Breaks Boundaries
Nike’s “Dream Crazier” campaign, which was released in 2019 and focuses on female athletes and the stereotypes or criticisms they face when showing emotions or being assertive in sports. It’s…
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Million Dollar Branding Lessons from French Broad Chocolate
I recently spent time in the Black Mountain area and was told by a friend that we must visit the French Broad Chocolate shop while in the area. So I…
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The Subtle Million Dollar Branding Lesson: Nike Women
My husband treated me to a new pair of tennies for Mother’s Day this past weekend. Today, I got them out to run some errends and a small yet significant…